In the next Bond film, Craig isn’t being dressed by Brioni. He’s been dressed by Tom Ford International. We want you to find out more. Good luck out there. God knows, you’ll need it.

Daniel Craig, the man bringing personality back to the James Bond name, will be dressed in an American designer, in Bond 22, Quantum of Solace.

Ford left Gucci in 2004, after being widely credited with turning the company around. For a while, he was thought to be moving into film. Then he set up his new company, Tom Ford International, which was originally expected to be a small, chic, boutiquey sort of endeavour. That all changed last year, as plans were announced to expand globally. Milan in 2008, London in 2009, and Los Angeles in 2010. He doesn’t just want to be the guy from Gucci, he wants to be the new Gucci. Will a huge James Bond billboard campaign be a part of this?

As a huge fan of Tom Ford’s design style since launching his New York City store in 2007, I cannot wait to see how he dresses Bond. His style is timeless, classic, and sexy. He makes wearing a suit fun to wear again. I think other men will take notice.

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